|if you already know our last names, great! if not, the mystery continues...|
Ever since this episode came out, I feel like every advertiser is using this phrase in some form. I would be foolish to think the "go on, you deserve it" campaign is a new strategy, when in fact, it's probably one of the oldest tricks in the advertising book. What I didn't realize was how much of a hold it had on me until this past weekend when I was out at the shops (read more about that here).
I started to think to myself: "Self...you've been really good lately. You haven't used your credit card in one month! What's the harm in buying one dinner/shirt/drink/hair product/etc?" Let me tell you, it is a slippery slope back into debt when you start thinking that way.
Even though Lent is almost over, I know my financial journey is still just beginning, especially with this epiphany of sorts. I still have to overcome this almost primal desire to buy and consume. I have to make myself take a step back when there's an item in my hand and ask "Self... why are you buying this drink/shirt/hair product/snack? Are you really thirsty/naked/hungry or do you just want this item for the sake of having it?" Although identifying wants versus needs was an integral component in my rules, I have a bad habit of justifying my purchases instead of admitting I made a mistake by buying it.
I think it's a step in the right direction to be able to identify when I'm using the "treat yo'self" mentality. Hopefully, this will help curb future spending!